We've worked with Seed Marketing consistently over the last few years to help deliver exciting and interesting events for their clients. This event was just that - down to the top secret location.
While some events we cover are advertised in a blaze of publicity, others are more shrouded in a veil of secrecy. The highly successful Spotify Secret Social series is a great example of how an event can work with all details such as location and guestlist kept under wraps until the last minute.
Seed Marketing came up with the Secret Social concept as a way to extend Spotify’s reach in the student sector. Now in it’s third year, the campaign has seen Spotify massively extend their reach into the student demographic.
We worked with Seed to provide various bits of event equipment and furniture for the event, only learning the location ourselves days beforehand. We’re proud that we could play a small part in the ongoing success that is the Secret Social events, and look forward to seeing where and what Seed come up with for 2017.